The 13th Amusement Machine Show in Tokyo (1975)
All these pictures and information are available because of the incredible preservation work of @onionsoftware and his must-read Game Machine Archive project! ©アミューズメント通信社 (ampress.co.jp ~onionsoft.net)

The Amusement Machine Show is not as popular as TGS, E3 or SpaceWorld, but this annual exhibition is a big “little-known” part of the Nintendo’s history. Sponsored by the Japan Amusement Association at the beginning of the 1970s, the AM Show quickly became one of the most popular and innovative trade fair in Japan.

After the success of its electronic toys like the Kôsenjû SP series (光線銃SP), the former playing cards manufacturer decided to enter the emerging business of entertainment. Circa 1973, while Yokoi Gunpei (横井軍平), Uemura Masayuki (上村雅之) and the R&D team are working on a new simulation concept behind the scenes, Yamauchi Hiroshi (山内溥) set up a new subsidiary based in Tokyo, Nintendo Leisure System (任天堂レジャーシステム) focused on developing equipments for a brand new industry: the Japanese Game Centers. To personify this new era, Mother Brain chose to promote his General Manager of Sales, Komai Tokuzō (駒井徳造).

After joining the company in 1951 and after several years of success, Komai Tokuzō was finally promoted VP of Nintendo Leisure System.

The new Nintendo’s branch was part of the Japan Game Machine Festival ’74 held in Osaka few months later and Komai-san was even invited to the inauguration with the Executive Committee Chairman of the event, Hashimoto Takachika.

Nintendo quickly became a key player in this “futuristic” industry, especially after the first demo of the Simulation System (aka Wild Gunman / Shooting Trainer) at the end of 1974, the EVR series and many more success over the following years.

Until the end of the 1970s and the boom of arcade cocktail tables, a Nintendo Leisure System booth was present at almost every exhibitions and trade shows all over the country!

Tsumura Entertainment Machine Exhibition (August, 1976)

Despite the triumph of the Laser Clay Shooting System, the success of several video games as Sheriff, Space Fever or Radar Scope, and obviously the amazing Donkey Kong boom-era… the NLS days are numbered. A few weeks after the first public presentation of what will become the Family Computer, Komai Tokuzō decided to resigned from his position as Vice President of Nintendo Leisure System and General Sales Manager of Nintendo Co. Ldt.

In September 1982, Komai Tokuzō is appointed as Special Advisor to SEGA Enterprises Ltd and will become SEGA’s Executive Director from August 1983.

Nakayama Hayao & Komai Tokuzo (1982)

First step of the incoming Video Game War? Pure speculation here, but this departure combined to the new market of home video games have been a real blow to the subsidiary and Nintendo Leisure System was shutting down at the beginning of 1983.

# AM Show Nintendo Booths #

1974
October 20th

Game Machine Festival ’74

Game Machine Festival ’74

October 20th-21st

Osaka International Trade Center

19 Exhibitors _ About 2,000 Attendees

# Nintendo Co. Ltd.

> Simulation System

> Dice Games

> Roulette & Casino Tables

1975
November 1st

Amusement Machine Show #13

Amusement Machine Show #13

October 8th-10th
Tokyo International Trade Center

49 Exhibitors _ About 35,000 Attendees

 

# Nintendo Leisure System

 

> Smashmatic
> EVR Race
> Wild Gunman
> Shooting Trainer

1976
November 1st

Amusement Machine Show #14

Amusement Machine Show #14

October 7th-9th
Tokyo International Trade Center

57 Exhibitors _ About 25,000 Attendees

 

# Nintendo Leisure System

 

> EVR Baseball
> EVR Race Mass (10 players)
> Sky Hawk

1977
November 1st

Amusement Machine Show #15

Amusement Machine Show #15

October 5th-7th
Tokyo International Trade Center
60 Exhibitors _ About 30,000 Attendees

 

# Nintendo Leisure System

 

> Battle Shark

> Deadline

> Fancy Ball

> Color TV-Game

> Sky Hawk (mini cabinet)

1978
November 15th

Amusement Machine Show #16

Amusement Machine Show #16

October 18th-20th
Tokyo International Trade Center

64 Exhibitors _ About 40,000 Attendees

 

# Nintendo Leisure System

 

> Test Driver

> Big Leaguer (?)

> Computer Othello (cocktail table)

> Block Fever

> Laser Clay Twin

> New Shooting Trainer

 

1979
November 15th

Amusement Machine Show #17

Amusement Machine Show #17

October 19th-21st
Tokyo International Trade Center

Exhibitors & Attendees: unknown (Typhoon Tip)

 

# Nintendo Leisure System

 

> Sheriff

> Space Launcher

> Monkey Magic

> SF-HiSplitter

> Space Fever

> Head On N

> Bomb Bee-N

1980
November 1st

Amusement Machine Show #18

Amusement Machine Show #18

October 8th-10th
Tokyo International Trade Center

68 Exhibitors _ About 35,000 Attendees

 

# Nintendo Leisure System

 

> Radar Scope

> Space Firebird

> HeliFire

1981
November 1st

Amusement Machine Show #19

Amusement Machine Show #19

October 6th-8th
Tokyo International Trade Center

80 Exhibitors _ About 35,000 Attendees

 

# Nintendo Leisure System

 

> Donkey Kong

> Sky Skipper

> Space X (more info here)

1982
November 1st

Amusement Machine Show #20

Amusement Machine Show #20

September 30th-October 2nd
Tokyo International Trade Center

82 Exhibitors _ About 30,000 Attendees

 

# Nintendo Leisure System

 

> Donkey Kong Jr.

1983
November 1st

Amusement Machine Show #21

Amusement Machine Show #21

September 28th-29th
Tokyo Ryutsu Center

62 Exhibitors _ About 20,000 Attendees

 

# Nintendo Co. Ltd.

 

> Donkey Kong 3

1984
October 15th

Amusement Machine Show #22

Amusement Machine Show #22

October 3rd-4th
Tokyo Ryutsu Center

60 Exhibitors _ About 20,000 Attendees

 

# Nintendo Co. Ltd.

 

> Super Punch-Out!!

> VS. Balloon Fight

# Ads & Flyers Collection #